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monfis
SEO and its importance to any web business
SEO is the short term for Search Engine Optimization,
referring to the the process of designing and structuring a web page or
complete site in a way that it can be found, read, and indexed by search
engines in the most effective manner possible, making your web site and
its content attractive, relevant and visible to the web searchers.
Why is this important?
Let us
think about what it would be like, if no one could find your place of
business, or even your telephone number. Most businesses would not be
able to continue very long in such a situation.
The same thing can happen with your web site if people can't find
it. The traffic volume, if it existed at all, slows down to almost
nothing. Valuable customers will never even know about your business and
offers.
"Stop!" you may say. "I had a web site created, and
the address is found in all of our advertising. Why people won't be
able to find it?"
Sure, existing customers and those who are already familiar with your
company will be able to find your site without any great
difficulty. But what about people that still have no idea about your
business?
Can you be sure that every potential customer has been reached by your
advertising?
What about the people who don't read the magazines or newspapers where
you place advertisements?
-
Did they
hear the right radio station?
-
Did they
watch the right television channel?
-
Did they
get one of the brochures you mailed?
So, what
about the search engines? Those people could just enter a few words
into a text box, click a button, and voila! There is a link to your
web site.
Want an example how this
works?
One of our customers is a
yacht broker in Miami, running three different web sites with different
local focus. If you wish, have a search on Google for "american
yacht company"
Usually our customer's web sites rank # 1; # 2; # 3; # 4, and # 6 or 7
expl. www.boatmiami.com [click here]
Aren't search engines some
"piece of magic"?
Yes, search engines can be a precious tool for business, and the scenario
above can happen, but not without some work.
This is where SEO comes in... seo_abc2>>>
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