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monfis
- SEO abc
A simple example
Let us consider first a web site that I know, is
extremely difficult to find. This particular site is about a vacation
rental offer combined with a Pizza restaurant where I live. I didn't know
the address of their site, so I went to Google, entered the name of the
business, and clicked the search button.
Lots of links were listed, but none had anything to do with the
information I was looking for. So I added the name of the city to the
search terms to locate the company. The links found here did pertain to
the business, but they all seemed to be links to news articles and
reviews, not to the site itself. What went wrong? Did they actually not
maintain a site?
Luckily, one of the articles did mention the web site address. It is a
very beautiful site, pleasing to the eye and easy to navigate. Created as
a Macromedia Flash presentation, embedded into a single web page. Why did
I have so much trouble finding it? I think it might have something to do
with the fact that the designer of that site does not understand how the
search engines work.
What is the secret, that a web site gets indexed by the search engines
and appears in the SERPs (search engine result pages)?
The major search engines
use computer programs called robots, spiders or crawlers, that follow
links from one site to another and parse the content of each page. Then
the content is indexed and added to the search engines' database, but
they are not able to recognize the content of the nice and beautiful site
from the vacation apartment owner, 'cause a flash site is like a movie
with content that a search engine spider can't read!
seo_abc3>>>
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